(link to Adland)
KFC in Australia has produced the "cricket survival guide" series of TV ads. The ads depict various cricket-and-chicken themed activities and promote the idea that KFC can be used to enhance one's experience of cricket. In one such ad, a white Australian man is surrounded by black West Indian supporters. He offers some advice about this: "Need a tip when you're stuck in an awkward situation?" He then proceeds to offer the black supporters a bucket of KFC's delicious Crowd Pleaser chicken! This satisfies them and eases the potentially uneasy situation. As you can imagine, the ad was deemed racist and banned from circulation. However, the complaints are largely that the ad depicts African-Americans in the stereotype of fried-chicken lovers, but the black supporters are not African-American but West Indian. It is indeed awkward to be the only Australian fan in the seating area for West Indies fans, perhaps KFC is a good icebreaker! Is this ad racist? You be the judge! Adland article contains video.
Racist or not? Australian KFC Commercial
KFC in Australia has produced the "cricket survival guide" series of TV ads. The ads depict various cricket-and-chicken themed activities and promote the idea that KFC can be used to enhance one's experience of cricket. In one such ad, a white Australian man is surrounded by black West Indian supporters. He offers some advice about this: "Need a tip when you're stuck in an awkward situation?" He then proceeds to offer the black supporters a bucket of KFC's delicious Crowd Pleaser chicken! This satisfies them and eases the potentially uneasy situation. As you can imagine, the ad was deemed racist and banned from circulation. However, the complaints are largely that the ad depicts African-Americans in the stereotype of fried-chicken lovers, but the black supporters are not African-American but West Indian. It is indeed awkward to be the only Australian fan in the seating area for West Indies fans, perhaps KFC is a good icebreaker! Is this ad racist? You be the judge! Adland article contains video.
Racist or not? Australian KFC Commercial
Posts
No comments:
Post a Comment